Highlands for media and Advertising Company Ltd. is Committed to Respecting Your Privacy

Highlands for media and Advertising Company Ltd. is committed to respecting your personal information and complying with the relevant laws including, without limitation, the General Data Protection Regulations (“GDPR”).  This Privacy Policy, together with all related/linked documents and with the Terms of Use of the Highlands for media and Advertising Company Ltd. website at the domain <JME.com> (the “Highlands for media and Advertising Company Ltd. Website”) sets out the basis on which any personal data collected from you, through your interface with Highlands for media and Advertising Company Ltd., or that you provide via the JME Website will be processed.

 

Please read this Privacy Policy carefully to understand Highlands for media and Advertising Company Ltd. views and practices regarding your personal data and how it will be collected, processed, held, stored and disclosed.

 

By visiting the JME Website you accept and consent to the practices described in this Privacy Policy.

 

This Privacy Policy may be amended from time to time and the new version posted on this web-page with an updated date displayed. You should check this web-page from time to time to see if there have been any changes as they will apply to you. You confirm that you accept any changes to this Privacy Policy by continuing to provide information, including by usage of the JME Website.

Who Collects Your Information via the JME Website?

The JME Website is owned and operated by Highlands for media and Advertising Company Ltd., a limited company registered in Jeddah Saudi Arabia under CR number 4060029624 and whose registered office is in Prince Sultan street Al Hazm district building number 9 (“Company”).

 

Any information collected via the JME Website is collected and processed by the Company on behalf of Highlands for media and Advertising Company Ltd., in accordance with this Privacy Policy. For the purpose of the GDPR, the data controller is the Company.

Information Collected About You

Information you provide via the JME Website. You may provide information about yourself by filling in an inquiry form on the JME Website, by corresponding with Highlands for media and Advertising Company Ltd. by any of the following methods including the contact e-mail address made available on the JME Website, when you register to receive the Highlands for media and Advertising Company Ltd. newsletter, by subscribing to the Highlands for media and Advertising Company Ltd. informational post, participating in other social media activities on the JME Website made available via the JME Website, participating in any customer surveys and when you report a problem with the JME Website. The information you provide may include personal information that you provide by completing on-line web-forms, including, but not limited to:

forename and family name(s)

email address

telephone number(s)

postal address(es)

any other information that you choose to provide in free-form text fields.

Information collected about you via the JME Website. With regard to each of your visits to the JME Website, the following information may be automatically collected:

technical information, including the internet protocol (IP) address used to connect your computer to the internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

information about your visit, including the full Uniform Resource Locators (URL) click-stream to, through and from the JME Website (including date and time); pages you viewed; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call any Highlands for media and Advertising Company Ltd. contact number.

The Company may also use website visitor statistical data to analyze trends and demographics of Highlands for media and Advertising Company Ltd.’s visitors. Please note that we do not assign each visitor an individual profile.

Information received from other sources. Highlands for media and Advertising Company Ltd. may receive information about you if you use any other websites operated by an Highlands for media and Advertising Company Ltd. business, or any service provided by Highlands for media and Advertising Company Ltd. works closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies, customer survey providers) and may receive information about you from them.

Uses Made of the Information

Highlands for media and Advertising Company Ltd. uses personal information collected about you in the following ways:

 

for internal record keeping and administration;

to identify you when you contact Highlands for media and Advertising Company Ltd.

to provide you with the information and services you request via the JME Website (including without limitation news items, marketing collateral, information and updates about the Highlands for media and Advertising Company Ltd.);

to be shared with Highlands for media and Advertising Company Ltd. businesses;

to provide you with information about goods or services which may interest you;

to provide you with information about goods, products and services similar to those you may have already expressed an interest in or inquired about;

to perform and analyze the results of customer surveys and feedback about  Highlands for media and Advertising Company Ltd. including, but not limited to, being combined with information gathered from other survey participants;

to allow you to be contacted by third parties who carry out customer surveys and feedback about Highlands for media and Advertising Company Ltd.;

to notify you about changes to the JME Website’s service;

to address any inquiries you may have raised via the JME Website; and/or

to ensure content from the JME Website is presented in the most effective manner for you and for your computer.

Highlands for media and Advertising Company Ltd. uses information collected by the JME Website about you. This information may be used for the following:

 

to administer the JME Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

to improve the JME Website to ensure content is presented in the most effective manner for you and for your computer;

to allow you to participate in interactive features of the JME Website, when you choose to do so;

as part of efforts to keep the JME Website safe and secure;

to measure or understand the effectiveness of promotional and marketing activities, and to deliver relevant promotional and marketing activities to you; and/or

to make suggestions and recommendations to you and other users of the JME Website about goods or services which may interest you or them.

Highlands for media and Advertising Company Ltd. may also receive information from other sources. Information from other sources may be combined with information you provide and information collected about you. This information and the combined information may be used for the purposes set out above (depending on the types of information received). In particular, statistics around email opening and clicks using industry standard technologies (including clear gifs) may be collected to help monitor your response to Highlands for media and Advertising Company Ltd. e-newsletters and to improve these e-newsletters.

How Will We Contact You?

Highlands for media and Advertising Company Ltd. and its third party service providers, including but not limited to marketing fulfillment, market research agencies and similar organizations, may contact you by post, telephone, email and/or text message unless otherwise instructed by you.

Disclosure of Your Information

Your personal information will not be sold, distributed or leased to third parties, except as noted below, to use for their own purposes unless you give your permission or there is a legal requirement to do so.

 

However, you agree and consent that:

 

Your personal information may be shared with any Highlands for media and Advertising Company Ltd. In particular, if you submit an inquiry using an inquiry form available on the JME Website, your inquiry and any personal information you provide in it will be sent to the relevant Highlands for media and Advertising Company Ltd.(es) (based on the inquiry criteria you select). Your personal information may then be held by such an Highlands for media and Advertising Company Ltd. business(es) as part of its inquiry/ customer database.

Your personal information may be shared with selected third parties including:

marketing services providers to deliver e-newsletter and update;

market research businesses or similar organizations for the undertaking and analysis of customer surveys and feedback;

business partners, suppliers and sub-contractors who perform services on behalf of Highlands for media and Advertising Company Ltd.; and/or

analytics and search engine providers who assist in the improvement and optimization of the JME Website.

Your personal information may be disclosed to third parties:

in the event any business of Highlands for media and Advertising Company Ltd. sells or buys any business or assets, in which case your personal data may be disclosed to the prospective seller or buyer of such business or assets;

if an Highlands for media and Advertising Company Ltd. business or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;

if there is a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply the JME Website’s Terms of Use and other agreements; or to protect the rights, property, or safety of any Highlands for media and Advertising Company Ltd. business, customers, or others. This includes without limitation exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Where Your Personal Data is Stored and Data Transfers

The JME Website will be, managed and operated from the Kingdom of Saudi Arabia. The data collected from you via the JME Website will be initially stored on servers currently located in the United Kingdom. In order to provide you with our services, we may need to transfer your personal information to locations outside of the jurisdiction in which you provide it.

 

If you are based within the European Economic Area (“EEA”), your personal information may need to be transferred to, and stored at, a destination

outside the EEA. It may also be processed by staff operating outside the EEA, who work for any Highlands for media and Advertising Company Ltd. business international organization or for one of its suppliers. In accordance with the GDPR, we will only transfer your data outside of the EEA if:

 

The country to which we are transferring your data has been approved by a decision of the European Commission as having adequate levels of protection for data subjects’ rights and freedoms (This link provides the list of approved countries);

We have appropriate safeguards in place to ensure that your data is protected (see more on this below);

We have your explicit consent to the proposed data transfer after being informed of any potential risks; or

By providing your personal data to the JME Website, you agree to this transfer, storing or processing.

The Company will take all steps reasonably necessary to ensure your data is treated securely, to prevent unauthorized access or disclosure and in accordance with this privacy policy. This may include storing your data using AES 128bit database encryption. Unfortunately, the transmission of information via the internet is not completely secure. Although all steps reasonably necessary will be taken to protect your personal data, the security of your data transmitted to the JME Website cannot be guaranteed; any such transmission is at your own risk. Information submitted via the JME Website is normally unprotected until it reaches the Company. Users are requested not to send confidential details or credit card numbers, for example, by email or the inquiry form. Once your information is received, strict procedures and security features will be used to try to prevent unauthorized access.

For How Long is Your Personal Information Kept?

The time period for which your information is kept varies according to what your information is used for. In some cases, there are legal or regulatory requirements to keep data for a minimum period. Unless there is a specific legal requirement to keep the information, it will be retained for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.

 

Information about your visits to the JME Website will be stored by us for at least three years from the date of our last interaction with you and in compliance with our obligations under the GDPR.

 

In the event that we provide any services to you, your relevant personal information will be retained for at least six years from the date of our last interaction with you and in compliance with our obligations under the GDPR.

 

At any time, you can ask for your stored information to be deleted from the Company’s database using the contact details below. However, some of your information may be retained in some circumstances, such as to resolve disputes, troubleshoot problems, enforce terms and conditions or as required by regulators. Further, in some circumstances such information is never entirely removed from databases due to technical constraints and systems back-ups.

Confidentiality

We have implemented appropriate information security policies, rules and technical measures to protect the personal information that we have under our control from unauthorized access, improper use or disclosure, unauthorized modification and unlawful destruction or accidental loss.

 

All of our employees, partners, consultants, workers and data processors (i.e. those who process your personal information on our behalf), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of such personal information.

Your Rights

You have the following rights in relation to the personal information held and processed by Highlands for media and Advertising Company Ltd.:

 

You have the right to access your personal information

ACCESS – you can request access to your personal information and, further details about how it is handled.

You have the right to rectify your personal information

RECTIFY – if the personal information we hold about you is inaccurate or incomplete, you are entitled to request to have it rectified.

You have the right to request your personal information is erased

ERASURE – you can ask us to delete or remove your personal information where the processing is not necessary for the legitimate interests of Highlands for media and Advertising Company Ltd.,

You have the right to restrict processing or object to the processing of your personal data

OBJECTION – you have the right to restrict or to object to the processing of your personal information unless the processing of your personal information is necessary for the legitimate interests of Highlands for media and Advertising Company Ltd.

You have the right to data portability

You have the right, in certain circumstances, to obtain personal information you have provided to the Company with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

You have the right to withdraw your consent

At any time you have the right to withdraw your consent for the Company to process your personal information. You will be informed (before collecting your data) if your data is intended to be used for such purposes or to be disclosed to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the inquiry form used to collect your data. You can also exercise the right at any time by contacting Highlands for media and Advertising Company Ltd. at outdoor@alj.com. When you fill in a form on the JME Website (for example, the inquiry form), you must use any check boxes to indicate your preferences regarding use of your information and/or do not provide the relevant information. If you do not want your data to be used in this way, or for your details to be passed on to third parties for marketing purposes, please ensure you indicate this using the relevant box. However, please note if you do not provide all or correct information requested, it may not possible to provide you with the relevant information and/or services.

You have the right to lodge a complaint

If you have a complaint or concern about our privacy practices or how we have used or processed your personal information, you can report it to the relevant GDPR supervisory authority in your jurisdiction.

Please note that some of the rights listed above may be limited where we have an overriding interest or legal obligation to continue to process your personal data or not disclose the same.

Third-party Sites and Sponsors

The JME Website may contain links to and from the websites of other businesses of Highlands for media and Advertising Company Ltd., partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note these websites have their own privacy policies and the Company does not accept any responsibility or liability for these websites or policies. Please check these policies before you submit any personal data to these websites.

Access to Information

The GDPR gives you the right to access information held about you. For more information about this right please see the Information Commissioner’s Office website at https://ico.org.uk.

Children’s Privacy

Highlands for media and Advertising Company Ltd. does not knowingly collect the information of, or make contact with, children, including to participate in customer research activities. If you are aged 18 or under, please get your parent/guardian’s permission before you provide any personal information via the JME Website. Users aged 18 or under without such consent are not allowed to provide us with personal information.

Changes to this Privacy Policy

The Company reserves the right to change this Privacy Policy at any time, and may also make changes in order to comply with changes in applicable laws and regulations.

 

Where appropriate, we will notify you of significant changes to this Privacy Policy by email, however we encourage you to check back frequently to obtain the latest copy of Highlands for media and Advertising Company Ltd. Privacy Policy. In the event that it is necessary to process your personal data for a different purpose than the ones mentioned above, we will inform you in advance.

 

This Privacy Policy does not override any applicable national data privacy laws and regulations in countries where the Company operates.

Contact Us

General questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to aljoa@alj.com

 

Specific inquiries regarding the collection, storage and processing of your data should be addressed to our dedicated email at aljoa@alj.com

 

Date of policy: June 25, 2023